Customer Marketing
Customer marketing refers to any marketing activity or campaign aimed at current customers. The purpose of customer marketing is to improve customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation. This involves leveraging the experiences of existing customers to improve both retention and growth.
Strategic Data Alignment For Business Amplification
Customer marketing strategies focus on elevating and leveraging current customers’ experiences to improve retention and growth, relying on properly segmenting the audience, effectively engaging with customers, and maintaining a customer advocacy program. The value of customer marketing is two-fold: retention and growth. By prioritizing customer retention, companies can increase profitability and attract new users.