Customer Marketing

Customer Marketing

Customer marketing refers to any marketing activity or campaign aimed at current customers. The purpose of customer marketing is to improve customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation. This involves leveraging the experiences of existing customers to improve both retention and growth. 

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Customer-Centricity

Customer marketing is all about understanding

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Data-Driven Decision Making

Customer marketing is heavily reliant on data and analytics

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Omnichannel Engagement

Customer marketing involves engaging with customers across multiple channels

Strategic Data Alignment For Business Amplification

Customer marketing strategies focus on elevating and leveraging current customers’ experiences to improve retention and growth, relying on properly segmenting the audience, effectively engaging with customers, and maintaining a customer advocacy program. The value of customer marketing is two-fold: retention and growth. By prioritizing customer retention, companies can increase profitability and attract new users.

Personalization and segmentation

Email marketing and nurture campaigns

Loyalty and rewards programs

Customer feedback and survey initiatives

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Data Value Creation

Data Value Creation

Data Value Creation is a critical component of customer marketing, as it enables businesses to extract insights from customer data and create personalized experiences that drive engagement and loyalty. By leveraging data and analytics, companies can uncover hidden patterns and trends, identify opportunities to upsell and cross-sell, and develop targeted marketing campaigns that resonate with their audience.

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Assess and Prioritize

Before modernizing and migrating, it's essential to assess your current infrastructure, applications, and data to identify areas that need improvement.

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Cloud-Native and Microservices

Modernization and migration often involve adopting cloud-native architectures and microservices-based designs.

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Data Quality & Governance

Maintain data quality with our stringent quality processes and governance protocols, ensuring data reliability and compliance.

Assess and Prioritiz

Before modernizing andmigrating, it’s essential to assess your current infrastructure, applications, and data to identify areas that need improvement. This involves evaluating the business value, technical complexity, and potential risks associated with each component. By prioritizing based on business needs and technical feasibility, you can create a roadmap for modernization and migration that aligns with your organization’s goals.

Customer data integration and management

Predictive analytics and modeling

Real-time data processing and activation

Data storytelling and visualization

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Modernization & Migration

Modernization & Migration

Unlock Potential With Advanced Data Strategy & Roadmap,

Empowering businesses through insightful data, illuminating the path to the future

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Data Landscape Assessment

Our rapid assessments include a data discovery phase, where we map and analyze your data assets to understand their relationships and dependencies.

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Data Modernization

Build or modernize data warehousing and data lake solutions for robust architecture, enhanced data aggregation, storage, and retrieval. Accentuate decision-making and improve business agility with real-time data processing and analytics.

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Data Migration to the Cloud

Experience a frictionless data migration journey to modern cloud platforms with our tailored services, guaranteeing a swift and secure transfer of your legacy systems. Shift your focus to what matters most - your business growth.

Overcome Roadblocks in Scaling with Data

We assess your data landscape and analytics ecosystem, with your business objectives mind. Whether you want to reimagine enterprise-wide data analytics, begin or advance your cloud journey, or build a foundation for advanced analytics and artificial intelligence (AI), we can help you get it right.

Invest with confidence

Gain visibility into the potential your data holds

Avoid business disruptions

Ensure data integrity in the new environment

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strategy-roadmap

Strategy & Roadmap

To create a comprehensive and user-friendly Infrovision website that provides valuable insights and information to our customers, partners, and stakeholders.

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Comprehensive Data Assessment

Identify gaps, strengths, and potentials to pivot your strategies efficiently with our holistic data review mechanism.

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Roadmap Design & Implementation

Craft and deploy a future-ready strategy seamlessly with Hexaware, ensuring tangible outcomes.

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Data Quality & Governance

Maintain data quality with our stringent quality processes and governance protocols, ensuring data reliability and compliance.

Objectives Of Infrovision

To become the go-to destination for Infrovision-related information, resources, and expertise, driving business growth and customer satisfaction.

Improve User Experience

Increase Visibility

Provide Valuable Content

Enhance Customer Engagement

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